Faculty/Staff Profile
Yong Cao
Professor of Management
Management, Marketing, Logistics, and Business Analytics- office: RH318B
- phone: (907) 786-4176
- email: ycao@alaska.edu
- CV: Download Vita
Research
- 鈥淯.S. Business Schools鈥� Expansion to The Global Market: Positioning Strategy and Market
Competition鈥�, Archives of Business Research (2023)
Journal Article
- 鈥淎 New Innovation Integration Model: Fuyao Glass Industry Group and Sany Heavy Industry
Co. Ltd Cases鈥�, Journal of Innovations (2023)
Journal Article
- 鈥淐ountry-of-Origin and Brand Image in Global Outsourcing Adjustment.鈥�, Journal of
Finance and Economics (2018)
Journal Article
- 鈥淏uild Brand Community to Expand the Market--A Case Study of Xiaomi鈥檚 Market Expansion
in China鈥�, International Journal of Economics, Business and Management Research (2018)
Journal Article
- 鈥淐ustomer Centricity in China鈥�, Journal of International Management Studies (2018)
Journal Article
- 鈥淎 Small High-Tech Firm Entering China鈥檚 Market--A Case Study of ADS-B Technologies
Inc.鈥�, International Journal of Case Studies (2018)
Journal Article
Education & Affiliations
Education
University of Iowa, PhD in Marketing彩神vlll争霸, MBA in Business Administration
Nothwest University, MS in Geography