Faculty/Staff Profile

Mei Rose

Professor of Marketing

Management, Marketing, Logistics, and Business Analytics

Research

  • 鈥淒oes Reveling in the Past Help or Hurt Attitudes Toward a Brand: A Big Data and Experimental Analysis of Sport Team Heritage鈥�, 24th Association of Consumer Research (ACR) (2024)
    Conference Proceeding
  • 鈥淓xploring Sports Heritage: Beginning to Develop a Nomological Network鈥�, 30th International Conference on Recent Advances in Retailing and Services Science (RARCS) (2024)
    Conference Proceeding
  • 鈥淐hoice of Destination. Does Heritage Matter?鈥�, 28th International Conference on Recent Advances in Retailing and Services Science (RARCS) (2022)
    Conference Proceeding
  • 鈥淪ports Teams Heritage: Measurements and Applications in Sponsorship鈥�, Journal of Business Research (2021)
    Journal Article
  • 鈥淪hould Companies Respond to Positive Reviews or Let It Be?鈥�, 26th International Conference on Recent Advances in Retailing and Services Science (RARCS) (2019)
    Conference Proceeding
  • 鈥淓xploring Destination Brand Heritage鈥�, Academy of Marketing Science Annual Conference (2019)
    Conference Proceeding

Education & Affiliations

Education

University of Mississippi, PhD in Business Administration
University of Louisiana, MBA
University of Louisiana, BS in Business Administration

Affiliations

Association of Consumer Research (ACR)
Academy of Marketing Science
Global Conference on Service and Retail Management (GLOSERV)